Posted on


Pet Supplements

Supplements – it’s quite the buzz word. The question on everyone’s lips is should we be adding them? And if so, which ones?

Firstly, let’s begin by understanding what supplements are. A dietary supplement is a manufactured product intended to supplement the diet when taken by mouth as a pill, capsule, tablet or liquid. A supplement can provide nutrients either extracted from food sources or synthetic.

Whenever someone mentions supplements, it tends to make my spine shiver a little. Why? Because there are so many synthetic supplements trying to replicate natural whole foods.

Additionally, one of the main reasons we want a supplement is because we ultimately hope they will solve the ailment we are giving them for. Sounds obvious, right? Well I’m going bold here – disease and illness are mostly down to a deficiency. Before you all shoot me down, hear me out. Yes, I know genetics and environment play a huge part too. But could we revisit our diet first? Are we offering nose to tail nutrition? What about extras? Digestive enzymes? Have we balanced the omegas? Have we made sure we’re covering all of our micronutrients, not just our macronutrients? Antioxidants? Boosted immunity? I could go on, but for now, back to the subject.

So, that being said, the world of supplements is a BIG business and 2018 had an estimated value of around $636 million, according to an April 2019 report from market research publisher: Packaged Facts. How much?! Well, it’s definitely worth some investment in marketing.

I will say, synthetic supplements are much stronger and the possibility of overdosing is high. It’s easy to look at that tiny pill and want to double up for double the effectiveness. It doesn’t work like that though. Synthetic supplements are not as easily absorbed in comparison to natural wholesome real foods.